Category: Brand

TACTIC badminton series, created in the late 1970s and 1980s, is exclusively used by national badminton teams in Denmark, Germany, the United Kingdom, and Italy. The product range includes badminton, badminton racquets, sportswear, sports shoes, and sports bags. The products are creatively designed with careful material selection, and each batch undergoes rigorous uniform testing, achieving internationally advanced quality levels.

Winex, formerly known as “威力羽球,” was founded in Taiwan in 1977 and is well-known in the Taiwanese badminton community. It primarily produces badminton equipment. Due to the quality of its products, it gained favor from Yonex Japan, which commissioned it to manufacture shuttlecocks for the Pro Kennex brand used in worldwide tournaments. In 1978, it quickly became popular in Denmark, a country known for its high living standards, and became the first domestic agent, followed by popularity in Germany, France, the Netherlands, Belgium, Italy, and the United Kingdom. In 2002, it further entered Eastern Europe, including Ukraine and Russia, essentially becoming a prestigious European brand.

ALPHA has over 20 years of experience in developing and producing strings. Based on market demand, the characteristics of racquet sports, and players’ playing styles, ALPHA designs and develops each top-tier string. Each ALPHA string has unique design principles, offering excellent performance in power, elasticity, control, and processing, meeting the needs of different players, racquets, and playing styles.

Toalson is a famous Japanese sports brand primarily known for producing tennis and badminton equipment. Toalson’s strings and grips are particularly renowned and are recommended by the Japan Badminton Association.

Wilson is an American brand and currently the brand with the highest market share in tennis racquets internationally. It is one of the best-selling and most popular brands among professional and amateur players worldwide. Notable product series include Hammer, Pro Staff, Rollers, and Triad series. Wilson sports products are a focal point in the global sports product industry and a leading manufacturer in the sports equipment sector, helping more athletes achieve outstanding results.

Established in 1982, the British FLEX Group is a comprehensive group company integrating research and development, production, and trade. The British FLEX Group is a member of the Equipment Department of the Chinese Badminton Association and a recommended enterprise by the Chinese Badminton Association. The group headquarters is located in the financial center of Asia, Hong Kong. FLEX’s products are also exported to many countries, including the United States, Canada, South Korea, Singapore, Thailand, Malaysia, Indonesia, and Vietnam. With similar development strength and advanced craftsmanship equipment, FLEX brand racquets and shared racquet series products are made of advanced materials such as Kevlar fiber, carbon fiber, boron fiber, and titanium alloy, offering superior performance and quality. The products have received multiple commendations from badminton associations in Malaysia and other countries and were designated as the exclusive product used by Saudi Arabian badminton player Bobby Ertanto, a dual champion of the Thomas Cup. FLEX’s aviation brand shuttlecock, approved by the International Badminton Federation (IBF), is used in official international competitions. It has twice been rated first in the domestic badminton quality test conducted by the IBF and is the only high-quality shuttlecock to have won the national silver quality award.

Dunlop is a renowned British brand, excelling in designing sports goods that help sports stars reach their personal limits. Representing modernity, trendiness, and avant-garde, it has always been admired and loved by world-famous athletes. For nearly a century, in major global sporting goods markets (such as the USA, Australia, Japan, Europe, etc.), Dunlop’s tennis equipment, squash equipment, and outdoor ball equipment series have consistently ranked among the top three. Leveraging its advanced technology and strong capabilities in racquet development, Dunlop has begun venturing into badminton equipment.

Sporting Goods International Group BABOLAT (known as Babolat in Chinese), also called Barbara, is a famous French brand specializing in racquet sports. With a history of nearly a century, it has become one of the largest racquet brands in Europe and is the most sponsored brand in European professional badminton competitions. Some of the notable players sponsored by Babolat include Pi Hongyan (France), Viktor Axelsen (Denmark), Ng Ka Long Angus (Hong Kong), Brice Leverdez (France), Jan Ø. Jørgensen (Denmark), Xu Huaiwen (Germany), Julia Mann (England), Frederik Bergström (Sweden), Lotfi Assoumani (Netherlands), Björn Joppien (Germany), and Ville Lång (Finland).

Kason Badminton was acquired by Li Ning in 2009 and is now a brand under Li Ning, serving as the equipment sponsor for the National Youth Team. The Kason brand is most recognized by fans for its TSF series rackets, named after Tang Xianhu, as well as the F9 racket used by Fu Haifeng and the C7 racket used by Cai Yun. Founded in 1991, the brand name Kason derives from the spirit of striving for victory and battling hard for the championship, symbolizing the Chinese badminton players who, with their victorious rackets, will march forward with triumph and be unbeatable.

The American Joppa Sports Goods International Group is a permanent member of the World Brand Council and has extensive experience in producing and marketing internationally renowned sports brands. From its inception, the goal of Jinpai Group has been to provide the most valuable professional sports equipment for athletes worldwide, promote a healthier lifestyle for sports enthusiasts, and create a world-class sports brand. Jinpai Group has production bases in Guangdong, Jiangsu, Fujian, Zhejiang, and Tianjin, integrating product design, production, and sales.

Carlton has been manufacturing badminton rackets for over 50 years. As a long-established British brand, it is now part of the Dunlop & Slazenger International Company. Carlton rackets have excellent quality, feel, and paintwork, and were highly visible in international competitions during the 70s and 80s.

The German OLIVER brand was established in 1936, specializing in the production and marketing of badminton and tennis rackets. It applies high-rigidity carbon fiber METACARBON™, pre-treated with synthetic resin HSN, to its rackets, giving them more striking power and explosiveness, with superior power and strength performance. After nearly 70 years of development, OLIVER has formed its unique quality and sales service systems.