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ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name is an acronym derived from the Latin phrase “anima sana in corpore sano,” meaning “a sound mind in a sound body.” The brand adheres to high standards of technology and quality, developing multiple patents, and its products represent the exquisite and professional Japanese national culture, combining injury prevention with the joy of sports, establishing its position as a global sports brand.
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