JNICE, established in 2009, is a group company integrating research, production, and trade. The group headquarters is located in Taipei, the Asian design capital. With over 20 years of OEM experience, the brand has solid quality, especially known for badminton rackets and sportswear. Its products are exported to the USA, Canada, the UK, Sweden, the Netherlands, South Korea, Japan, Singapore, Thailand, Malaysia, Indonesia, Vietnam, and other countries. JNICE entered the Chinese market in 2020, focusing on premium, design, and trends, creating a fashionable brand for badminton enthusiasts.