TRUEiin, a badminton brand, was created by a group of young contemporary photographers and scientists from Germany and Taiwan, focusing on artistic design and development. The brand mainly sells internationally, developing products such as rackets, feather shuttlecocks, and training equipment, emphasizing transcendence, contemporary issues, cultural and artistic values, cross-disciplinary aspects, and fun. TRUEiin follows the Bauhaus spirit from Germany and Taiwanese craftsmanship, with concepts of environmental protection
