Established in 1982, the British FLEX Group is a comprehensive group company integrating research and development, production, and trade. The British FLEX Group is a member of the Equipment Department of the Chinese Badminton Association and a recommended enterprise by the Chinese Badminton Association. The group headquarters is located in the financial center of Asia, Hong Kong. FLEX’s products are also exported to many countries, including the United States, Canada, South Korea, Singapore, Thailand, Malaysia, Indonesia, and Vietnam. With similar development strength and advanced craftsmanship equipment, FLEX brand racquets and shared racquet series products are made of advanced materials such as Kevlar fiber, carbon fiber, boron fiber, and titanium alloy, offering superior performance and quality. The products have received multiple commendations from badminton associations in Malaysia and other countries and were designated as the exclusive product used by Saudi Arabian badminton player Bobby Ertanto, a dual champion of the Thomas Cup. FLEX’s aviation brand shuttlecock, approved by the International Badminton Federation (IBF), is used in official international competitions. It has twice been rated first in the domestic badminton quality test conducted by the IBF and is the only high-quality shuttlecock to have won the national silver quality award.
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