Winex, formerly known as “威力羽球,” was founded in Taiwan in 1977 and is well-known in the Taiwanese badminton community. It primarily produces badminton equipment. Due to the quality of its products, it gained favor from Yonex Japan, which commissioned it to manufacture shuttlecocks for the Pro Kennex brand used in worldwide tournaments. In 1978, it quickly became popular in Denmark, a country known for its high living standards, and became the first domestic agent, followed by popularity in Germany, France, the Netherlands, Belgium, Italy, and the United Kingdom. In 2002, it further entered Eastern Europe, including Ukraine and Russia, essentially becoming a prestigious European brand.

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