Cheer for the National Badminton Campaign,2025 YONEX Spring/Summer New Products Fair was held grandly
Jayce
From 3 to 8 July 2024 2025 YONEX Spring/Summer New Product Launch Partner Meeting was held in Xiamen, which brought together guests from all over China to enjoy the brand style from YONEX.
In the face of the upcoming competition, YONEX, as the equipment and clothing sponsor of the Chinese National Badminton Team, is working hard to present the best performance for the national badminton team. At the same time, it also released a promotional video crafted for the national badminton team to cheer them up. The surprise appearance of four past Olympic champions, Lin Dan, Cai Yun, Li Xuerui and Wang Yilu, delighted the guests. Talking about the unforgettable moments in the past, the champions said that what is unforgettable is not a moment, but a process. Every bit of participation in the Olympic Games is engraved in their hearts and is an unforgettable memory that they cherish very much. Then they recalled the details of the Olympic Games together: the groundstrokes that make difficult movements safer, the stringing that makes hitting the ball more secure, the ball that flies more steadily, and their close comrade – the racket, all of which have become unforgettable details in their memories. They then gave their blessings to the juniors of the national badminton team who will be travelling soon. Wang Yilu, who has just left the national team, even gave his expectations to his teammates and partners, wishing them to win five gold medals.
As the Grand Slam was in full swing, the Chinese Golden Flower Wang Meiling, who had a remarkable performance in the ITF tournaments this year, winning one gold and two silvers, also appeared at the conference site and shared her journey with everyone. Wang Meiling, who has been signed to YONEX since she was 18 years old, as an offensive player with the VCORE racket, has been steadily moving forward on the court with her sharp attacks, and with her excellent results, she has brought herself one step closer to her dream of ascending to the Grand Slam stage. She was also excited to hear about the new colours of the VCORE series, “I’m really looking forward to the new colours of my racquet.” She said happily.
As a new product launch, this year’s new products are also very much expected. The popular “black cut” ASTROX NEXTAG and “white cut” NANOFLARE NEXTAGE will be launched in new colours, which will give consumers a fresh look; EXBOLT63 and 65 lines have excellent performance in both durability and counter-elasticity, and have excellent performance in breaking through defence. EXBOLT63 and 65 ball line combines durability and elasticity, with excellent performance in breaking through the defence, and the newly launched EXBOLT68 line last season will launch a new colour scheme in August, which is worth looking forward to; in badminton shoes, the AERUS Z and the ECLIPSION Z series X series have brought the latest colours that are suitable for the summer; in tennis, in addition to the new colours of the VCORE, the line has also welcomed a new member, POLYTOUR DRIVE SOFT, which is a new line in the POLYTOUR DRIVE series. SOFT, this line in the POLYTOUR DRIVE performance based on the improvement of the softer hitting feeling; for the Chinese market for the professional and amateur players to create the TOUR S new tennis ball is concerned about; Golf launched the new 04EZONE GT, not only to improve the distance of the tee shot, but also high fault tolerance.
